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Markup Calculator
Calculate markup percentage, selling price from cost, or reverse-engineer cost from price. Includes a markup vs. margin comparison table.
Enter values above to calculate
Formula reference
Markup %
(Selling Price − Cost) / Cost × 100Selling Price
Cost × (1 + Markup% / 100)Cost
Selling Price / (1 + Markup% / 100)Margin from Markup
Markup% / (100 + Markup%) × 100Markup vs. Margin comparison
Markup is calculated on cost; margin is calculated on revenue. Same profit — different percentages.
| Markup % | Margin % | Multiplier |
|---|---|---|
| 10% | 9.1% | 1.10× |
| 20% | 16.7% | 1.20× |
| 25% | 20.0% | 1.25× |
| 33% | 24.8% | 1.33× |
| 50% | 33.3% | 1.50× |
| 75% | 42.9% | 1.75× |
| 100% | 50.0% | 2.00× |
| 200% | 66.7% | 3.00× |
Typical markup by industry
Retail Clothing50–100%
Keystone pricing commonElectronics10–30%
High volume, thin marginsRestaurants200–300%
On food costJewelry100–200%
Luxury positioningSoftware / SaaS200–500%
Low marginal costWholesale15–30%
Volume-driven